M1

 Marketing and distribution:

There are many different ways that you can market this magazine, such as using social media the advertise to magazine and you can have a link to the site where you can purchase from. You can also have a partnership with a photography school or organization and they can promote the magazine and even have it to sell. Next, you could have print ads located in shop windows for example. Lastly, you could synergize with another company such as cannon.

Target audience:

The magazine will be generally aimed at adults who are passionate about photography but also those younger generations of people who inspire to become a great photographer and might find it as a hobbies they might enjoy.

As they main target audience is adults I will attract the audience with the simplicity and modern look of the magazine. To do this I will use blacks and whites to keep it modern and use a clear font that it is easy to read. It will appear to the explorer as it will stand out and be minimalistic rather than cluttered and will have a smarter, more professional look.  

Digital distribution:

It will be a benefit to have the magazine distributed digitally as well, as you will be able to share the link where it can be purchased across all different social medias and if you buy a digital copy you can access it wherever you are. 

It is also good as it cuts down on the impact on the environment. As it will be distributed digitally it means that all the plastic packaging it may comes in wont be needed and the magazine itself will be stored on an electronic device so once you've finished and you may get rid of it you only have to delete it. Whereas if you had the paper copy you'd bin it which may cause more waste.